149. Reframe Professional Speaking

In this insightful episode, Jessica Dumas breaks down the true value of public speaking and why it’s more than just a hobby—it’s a powerful industry. Jessica highlights how public speaking can help entrepreneurs and thought leaders build authority, promote their businesses, and create additional income streams.

She explains the profound impact of storytelling and inspiration, showing how sharing your experiences can help others see what’s possible. Jessica also emphasizes that public speaking isn’t reserved for elected leaders or those with large audiences—it’s for anyone ready to share their message and make a lasting impression.

For those looking to transition from honorariums to commanding premium fees, Jessica walks through the mindset shift required to recognize the value of expertise. She also shares practical advice on setting speaking fees and scaling up as experience grows.

What Jessica Covers:

• Reframing Public Speaking: Why speaking is a $1.9 billion industry (and growing annually at 4.1%).
• Inspiration Through Speaking: The power of storytelling to inspire and create meaningful connections.
• Building Credibility: How having an opinion and sharing it boldly makes you a thought leader.
• From Honorariums to Premium Fees: The journey to valuing your expertise and commanding higher fees.
• How to Set Your Speaking Fee: A starting point and guide for scaling your rates over time.

Key Points from the Episode:

• Public speaking is a powerful way to inspire and build trust with an audience.
• It’s a tool to establish authority, generate premium opportunities, and grow your business.
• Starting with a baseline fee (e.g., $1,000) and increasing it as your expertise grows helps you position yourself as a professional.
• Present your fee with confidence—it’s a service and a reflection of your value.

Quick Fee Tips:

• Start small and scale up based on experience and audience size.
• Industry standards, such as rates from the Speakers Bureau of Canada ($7,500–$20,000), can guide you.
• Approach your speaking fees as a business item—structured and professional.

Connect with Jessica Dumas:
Jessica invites listeners to connect with her for more insights and opportunities:

• Follow Jessica on Instagram for daily inspiration and behind-the-scenes content: @jessicadumas.ca
• Interested in professional growth or mindset coaching? Learn about her services here: Work with Jessica.

Call to Action:
Jessica encourages listeners to see public speaking as a pathway to deeper connections, personal growth, and professional success. Whether you’re starting out or looking to refine your speaking career, Jessica can help you clarify your goals, amplify your voice, and step into premium opportunities. Reach out today!